Skip to content

Ben Newman

Story

I saw the future in a dorm room in 2022. Within a year, I was the “AI kid” in rooms full of private equity operators, learning that transformation is about people and process. Unexpectedly, I led a campus campaign against antisemitism, which taught me how AI could help a small group punch above its weight. So I came to Washington and founded Shaper Collective, an AI-native PR and strategy firm that helps organizations win the battle for attention.

I believe that transformation will be led by people who aren’t afraid to ask ambitious questions and use AI to solve hard problems.

Younger me would tell you I’m a creator. Older me says I’ve always loved any technology that could close the gap between vision and reality. Either way, people who know me say I’m the first to raise my hand.

Ben Newman

Values

  1. Artificial intelligence

    “AI has collapsed the cost of capturing attention and increased the speed of production.”

  2. Curiosity

    “A model this capable is only as good as the questions asked.”

  3. Advocacy

    “A conversation has always been the most effective way to sway opinions. But conversations never scaled.”

  4. Transformation

    “If you don't use AI, you won't have the capacity to transform your own job.”

  5. Judgment

    “Most CEOs and PR teams I talk to get mediocre work from AI because they never capture the judgment of their best people.”

Latest writing

  1. 2026.10.20 AI-Answer Audit: ChatGPT named Shaper Collective first in 4 of 4 'best AI-native PR firms in DC' answers Shaper Collective
  2. 2026.09.29 Generative Media is Still Finding its Format The Influence Model
  3. 2026.09.17 Who Profits from the End of the World? The Influence Model
  4. 2026.08.31 The Backyard Problem The Influence Model
  5. 2026.08.19 The Association CEO Voice Gap: How Often Trade Association CEOs Post on LinkedIn Shaper Collective