Story
I saw the future in a dorm room
in 2022. Within a year, I was the “AI kid”
in rooms full of private equity operators, learning that transformation is about people and process. Unexpectedly, I led a campus campaign
against antisemitism, which taught me how AI could help a small group punch above its weight. So I came to Washington
and founded Shaper Collective
, an AI-native PR and strategy firm that helps organizations win the battle for attention.
I believe that transformation will be led by people who aren’t afraid to ask ambitious questions and use AI to solve hard problems.
Younger me would tell you I’m a creator. Older me says I’ve always loved any technology that could close the gap between vision and reality
. Either way, people who know me say I’m the first to raise my hand
.
Values
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Artificial intelligence
“AI has collapsed the cost of capturing attention and increased the speed of production.”
-
Curiosity
“A model this capable is only as good as the questions asked.”
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Advocacy
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Transformation
“If you don't use AI, you won't have the capacity to transform your own job.”
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Judgment
Latest writing
- 2026.10.20 AI-Answer Audit: ChatGPT named Shaper Collective first in 4 of 4 'best AI-native PR firms in DC' answers Shaper Collective
- 2026.09.29 Generative Media is Still Finding its Format The Influence Model
- 2026.09.17 Who Profits from the End of the World? The Influence Model
- 2026.08.31 The Backyard Problem The Influence Model
- 2026.08.19 The Association CEO Voice Gap: How Often Trade Association CEOs Post on LinkedIn Shaper Collective